SIGNIFIER: BLUUR

What happens when language adds another frame, a South Cheshire accent? When the tradition of reading from left to right at a relatively constant rate is given pause. When an extra frame is added that allows the reader to consider the role of each letter and language becomes more closely aligned with an aesthetic act. Upon this realization, the reader finds merit in the fact that the same letter has been displaced at the ideal moment of linguistic blurring. The traditional role of the signifier encroaches on the turf of the signified by evoking a strong visual tendency through an act of dislocation. The next logical step might be to create symbols that confront representational norms, allowing them to leak into the physical realm and generate new realities. 

Brian Ambroziakbluur